“HAWAII EXCEEDED MY EXPECTATIONS IN EVERY WAY.”
– Anthony Bourdain
Head’s up to all “Anthony Bourdain: No Reservations” fans out there. The Hawaii episode airs one week from tonight (on Monday, March 3 at 8 p.m. HST) on the Travel Channel. As a self-proclaimed foodie and Bourdain fanatic, I can barely wait to see what the “bad boy of cuisine” has to say about his visit to Hawaii as he explores our local foods and culture. As long as it doesn’t turn out like his Cleveland episode (boy he was brutal!), the 50th state should be in good shape. Here’s what’s in store:
Tag along with chef and author Anthony Bourdain as he travels around Oahu and Hawaii’s Big Island to dispel the common myths of Hawaii…some of them his own. It’s no longer just about the luau, tiki drinks, and aloha shirts. In Hawaii, he finds a mixture of cultures that create delicious eats found nowhere else.
The thing I love about Bourdain is his style of calling it like he sees it (or tastes it). It makes for compelling, honest television that pulls viewers in with no hold barred commentary…for things good and bad. So it was with some nervousness that my team at McNeil Wilson went after this show on behalf of the Hawaii Visitors and Convention Bureau (HVCB) and secured it as part of our PR efforts to promote travel to the state. Everyone on the team loves No Reservations, it’s the most popular show on the Travel Channel, and millions of viewers who love to travel tune in religiously. Nervousness aside, this was the right thing to do for Hawaii.
Hats off to my colleague Michael Ni who was relentless in hunting down the producers and getting the show to Hawaii. He put together a great itinerary for Bourdain and had a chance to hang out with him and the entire crew. I’ll let Michael tell you more about the experience in his new blog.
And for the hardcore No Reservations fans, word is Side Street Inn (one of the places Bourdain visited) is having a screening party next Monday. Be there or be square. However, reservations are recommended!