Update 7/29/12:
Got confirmation from former He’eia Kea Pier General Store and Deli Chef Mark Noguchi  that the pier will be featured on the Monday, August 6 episode of DDD.

Update 7/30/12:
Saw Camille Komine, chef/owner of Camille’s on Wheels, post to Facebook that she’ll be featured on the Monday, July 30 episode of DDD titled “Coast to Coast Chow. There’s also a viewing party at The Grove in Kailua at 7 p.m. Get out and support!!

I was excited to read in Erika Engle’s column (Honolulu Star-Advertiser) today that Food Network’s Diners, Drive-Ins and Dives with Guy Fieri will be featuring Oahu’s Jawaiian Irie Jerk Restaurant in tonight’s episode “Dynamic Dishes.” Not because of the food since I’ve never been there. But because I’m a fan of the show with a soft spot for seeing anything Hawaii featured on national television. What can I say, it’s the destination marketing/PR guy in me.

The article mentions the other Oahu restaurant locations are top secret, but those following The Match Cut Crew production company on Twitter during their time here know exactly where they filmed. The crew would tweet the location after wrapping. I won’t spoil the surprise entirely, so go back to their April tweets if your curious. They did manage to get to one of my favorites, Heeia Kea Pier General Store and Deli. I was fortunate enough to be invited by my pal chef/owner Mark “Gooch” Noguchi to be one of the “fake customers” and got to meet Guy. Cool stuff.

Hats off to the Oahu Visitors Bureau and my PR colleagues at Stryker Weiner and Yokota Public Relations for getting Guy back to the islands to explore more of the diverse culinary offerings Hawaii has to offer. It’s great inspiration for travelers heading this way. It’s great for the destination. And it’s really great for the small businesses that reap the benefits of the priceless exposure. I’ve heard from others who have been on the show that business goes through the roof once they are seen on Triple D. The brand is strong!

Okay, and I saw them pull into Fresh Catch in Kaneohe right after they finished up at Heeia Pier. But that’s all I’m telling you.

Check your local listings and enjoy the show!

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Comments
  1. i love watching guy and his travels around the usa….that is how i live my life into foods…i have never left the state of tx and i am now going to hawaii in novemember so i am very pleased that they are having more places for me to try….i cant wait….thank you food network and guy for letting me adventure food through yall:)

  2. Debbie Bruce says:

    It’s nice to see Hawaii getting the recognition it deserves for the amazing food scene happening there. As a fairly frequent visitor to the islands, I am so impressed with the creativity as well as the dedication to using fresh, local ingredients. This is one of the reasons I recommend visiting Hawaii to anyone who makes the mistake of asking me about Hawai–Once you get me started, talking about why I love Hawaii and Oahu – it is hard to get me to stop :)) I look forward to watching these shows from Canada.

    • Nathan Kam says:

      Debbie, couldn’t agree more. With all the changes taking place in the local food scene here, it’s been a fun time to eat. Looking forward to your return to Hawaii soon. Until then, take care!

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