Posts Tagged ‘China’

Having worked in public relations the last 10 years, the odds of getting all four local TV news stations to cover a press conference for a soft news item is about as common as me getting into the ocean. It doesn’t happen very often. It’s not that we don’t know what we’re doing at McNeil Wilson Communications, but sometimes breaking news takes priority and reporters/cameras have to shift gears and go elsewhere.

So you can imagine how stoked I was when The Wyland Waikiki PR team was able to get all four stations (KHON2, KITV4, KGMB9, KHNL8) down to hotel for Wyland’s press conference. Sure he talked about his role as the Official Olympic Artist of this years games in Beijing, China. Sure he announced his next big public art project of 100 marine sculptures in 100 cities across the world over the next 25 years. Sure he painted a beautiful piece of art in front of everyone in minutes and donated it to Special Olympics Hawaii. But I’m still pinching myself that we got all four TV stations to cover the event. SWEET!

BTW, did I mention all this happened with less than 24 hours notice? Some may say we lucked out on a slow news day. I prefer to say I have a great team around me that knows how to get the job done. Kudos to my colleagues Michael Ni and Kimberly Miyashiro for the good work on this event. And to Wyland’s publicist Steve Creech in Los Angeles for tying up all the details so quickly. Mahalo!

I must confess that neither of the daily newspapers showed up, though the Honolulu Star-Bulletin did contact us for information and photos and ran this nice story today. But all in all, considering the circumstances, I’m calling this “mission accomplished.”

You can visit my Flickr page for more photos from yesterday’s event.

That’s life in PR for you and why I love the challenges of this profession. I’m sure my fellow flack and blogger friend Melissa Chang would agree.

-NGK

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World famous marine life artist and 2008 Olympic Artist Wyland will announce plans for his 100th and final Whaling Wall project at a press conference tomorrow – July 2 at 11 a.m. HST – at The Wyland Waikiki. Since the hotel is my client, our agency has been assisting in the coordination of the event.

Vernon Brown with 808Talk.com will be live-streaming the press conference so those interested can tune in an be a part of history. The live stream will also be carried on the front page of USTREAM.TV. A big mahalo to V. Brown for his kokua!

The mile-long mural will be painted this summer in Beijing, China with the help of thousands of children from around the world celebrate the Green Olympics. Wyland, 51, has painted murals in more than 75 cities in fourteen countries that are seen by a billion people each year. The artist, who recently completed murals in American Samoa, England, and Brazil, is an official artist of United States Olympic Team for the 2008 Olympic Games.

Wyland’s efforts for conservation awareness have been recognized by the United Nations, Sierra Club, Rotary International, Riverkeeper Alliance, and Surfrider Foundation. His Wyland Foundation, in partnership with the Scripps Institution of Oceanography, is actively engaged in teaching millions of students around the world to become caring, informed stewards of our oceans, rivers, lakes, streams, and wetlands.

-NGK

[Photo courtesy of The Wyland Foundation.]